The success of any change in the urban realm hinges on how it is portrayed by the media. Whether you're introducing equality by design, lowering traffic speeds, or even building bike lanes Mark Ames from Sydney-based Strategic Cities will argue everyone in the business of change must be thinking about the media, and will share practical tips on overcoming resistance and generating community support.
Drawing on the experience of often controversial public space and urban design initiatives from around the world, Mark will discuss how to share your vision, make friends with the media and inspire the public to embrace your plans for more people-friendly places.
Mark Ames established Strategic Cities in 2015, and specialises in communication strategy and media management advice for cities, government agencies and peak bodies.
Mark started his urban career writing in London, where he was an influential figure in helping to secure the Mayor of London's ambitious and controversial 10-year cycling strategy and action plan.
He's gone on to work with clients such as the cities of Sydney, Adelaide and Vincent (WA) as well as Auckland Transport.
He recently delivered the keynote session at the Iberian Cities and Cycling Conference in Spain, and addressed the global Velo-City conference in the Netherlands last year.
He has previously written about cities and transport for WA Today, The Times, The Guardian, the London Evening Standard and the Royal Town Planning Institute magazine. Broadcast appearances include Sky News, ITV News, BBC London, Russia Today, Public Radio International's The World, Canadian Broadcasting Corporation's As It Happens and the BBC's flagship current affairs programme Newsnight.
Mark believes an understanding of the media production process is today both a vital and underestimated skill for anyone involved in achieving change in cities.